Fred Ikezue-Clifford completed the MA in September 2017. While finishing his dissertation, he was also working as a freelance filmmaker in London, focusing on music videos and using Instagram to grow his client base.
Instagram is a social media platform that filmmakers and photographers can use to promote their work and get it seen by people from all over the world. As an aspiring filmmaker I began watching various YouTube videos on how to effectively promote your work and gain followers and discovered that Instagram was one way forward. I’ve always had a love for music so decided to learn how to create music videos in the most cinematic way possible and then promote them on social media.
I strongly believe that music video production is one way filmmakers can effectively make money because of the amount of artists who want videos. It may seem daunting at first but there are people who will need your services and creative eye! However, there is a lot of competition out there from other directors who may be more experienced then you or have better equipment but its all about perseverance! I was able to get my first client via Twitter. An artist who studied in Birmingham was looking for a local videographer and I happened to see him tweet this at the right time. So I contacted him and sent through my work, which convinced him to work with me. Once I finished his video and promoted it on social media, more work started coming my way and this cycle continued to repeat itself.
On my own Instagram profile, I make sure I upload the best quality pictures possible and try to be as creative as I can with how I upload my videos. For example, as well as uploading videos I also upload still frames from my projects as way of showing off my editing and colour grading skills.
Furthermore, I use hashtags such as #musicvideo, #cinematography and #directorslife when I post my work and make sure I’m consistent with the content I upload on a weekly basis. After doing some research I discovered that the best times to upload content on Instagram is between 8pm and 9:30pm on Wednesday/Thursday and virtually anytime in the afternoon on Sunday. These are the days and times you can drive the most traffic to your page. Usually once a potential client sees my post they message me directly and discuss their needs for a potential video. Back in June I had about 120 followers on Instagram and now in October I’m almost at 500 followers and that’s purely because I’ve been consistent with the work I post. It may not be a massive amount, but slow progress is better than no progress.
I’m still learning how to grow my following and improve my content on a daily basis but I hope these tips will be beneficial and make you consider trying out music video directing, and promoting your work on social media platforms.
Fred Ikezue – Clifford