‘Flat-packed’ myself for a film festival!

On Wednesday 1st November, we were glad to attend a workshop held by Amy
Smart, the Assemble Project Manager of Flatpack Film Festival. A fresh and
deep insight of operational issues and practical experiences was given to the
new cohort of FTV students.flatpack

Cannes, Berlin, Venice and London are the heart of where film festivals live, but apart from those renowned ones, hundreds and thousands of film festivals emerge at every corner of the world, including Birmingham’s Flatpack Film Festival. Have you ever considered building your own film night? I admitted I did. Thanks to Amy for giving me a chance to have a glimpse of holding a film festival, helping me shift my mindset from a participant into an organizer.

When you are going to hold a film festival, what factors are needed to take into consideration? Amy answered this question in the morning by sharing her experience. We digested lots of advice including different parts of curation, whether a license is
necessary, how to choose the best venues, how to deal with technical issues, some thoughts about PR and promotion etc.

flatpack logoWhat made the biggest impression on me was the selection of the venue. Basically when I think about choosing a venue, some places where they are already prepared for screenings are my first thought, namely, cinemas. However, within the brainstorming at this workshop, Amy challenged us about how to choose a venue which could be more attractive to the audience. For example, cafes, church halls, and warehouses are lovely places for screenings if they are accessible to audiences. Besides, keep turning over the event of the day in mind because details are the key of success: if something unexpected happens but no preparations have been made, the only 1% possibility could become 100% disaster. As Amy presented, no matter how amazing your film festival is, if the toilets are awful on the day, that will be the only thing the audiences remember!

After enjoying shorts that have appeared in previous Flatpack film festivals, we were divided in groups, discussing a project which could contribute to the Flatpack Festival in 2018. I really enjoyed coming up with new ideas, and what could be more exciting is the possibility of incubating our thoughts into a real project!

Just cannot wait to contribute to the film festival!

Cheryl Li

flatpack2

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