Using social media to promote your work

Fred Ikezue-Clifford completed the MA in September 2017. While finishing his dissertation, he was also working as a freelance filmmaker in London, focusing on music videos and using Instagram to grow his client base.

FredBlog1Instagram is a social media platform that filmmakers and photographers can use to promote their work and get it seen by people from all over the world. As an aspiring filmmaker I began watching various YouTube videos on how to effectively promote your work and gain followers and discovered that Instagram was one way forward. I’ve always had a love for music so decided to learn how to create music videos in the most cinematic way possible and then promote them on social media.

I strongly believe that music video production is one way filmmakers can effectively make money because of the amount of artists who want videos. It may seem daunting at first but there are people who will need your services and creative eye! However, there is a lot of competition out there from other directors who may be more experienced then you or have better equipment but its all about perseverance! I was able to get my first client via Twitter. An artist who studied in Birmingham was looking for a local videographer and I happened to see him tweet this at the right time. So I contacted him and sent through my work, which convinced him to work with me. Once I finished his video and promoted it on social media, more work started coming my way and this cycle continued to repeat itself.Fredblog2

On my own Instagram profile, I make sure I upload the best quality pictures possible and try to be as creative as I can with how I upload my videos. For example, as well as uploading videos I also upload still frames from my projects as way of showing off my editing and colour grading skills.

Furthermore, I use hashtags such as #musicvideo, #cinematography and #directorslife when I post my work and make sure I’m consistent with the content I upload on a weekly basis. After doing some research I discovered that the best times to upload content on Instagram is between 8pm and 9:30pm on Wednesday/Thursday and virtually anytime in the afternoon on Sunday. These are the days and times you can drive the most traffic to your page. Usually once a potential client sees my post they message me directly and discuss their needs for a potential video. Back in June I had about 120 followers on Instagram and now in October I’m almost at 500 followers and that’s purely becausFredblog3e I’ve been consistent with the work I post. It may not be a massive amount, but slow progress is better than no progress.

I’m still learning how to grow my following and improve my content on a daily basis but I hope these tips will be beneficial and make you consider trying out music video directing, and promoting your work on social media platforms.

 

Fred Ikezue – Clifford

 

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Don’t take a job, make a job

On Friday 9th June, we welcomed James Cronin and Joe Partridge from Project Birmingham to campus to talk to our MA students about freelancing in the creative industries.  The interactive workshop covered James and Joe’s own career journeys to date and was designed to help students identify their objectives and aspirations in relation to personal skillsets, with a key focus on film, media and creating opportunities in the city of Birmingham.

Project Birmingham was founded by James in 2015. It aims to bring together the creative community in Birmingham and generate a buzz around the city’s culture and talented individuals. In addition to Project Birmingham, both he and Joe have ‘day jobs’ and additional interests they pursue outside of their careers. As they noted at the start of the workshop ‘it’s not about what you do, but why you do it’, which is an important question for anyone to consider as they prepare to leave university and commence working life.P1000011.JPG

Key themes of the session were the importance of having passion and pride in your work and recognising personal strengths and weaknesses – after all, if you’re an aspiring freelancer then the drive to succeed should ideally be rooted in a genuine love for what you want to do. Students were encouraged to think about the skills they might need to put a plan for their future goals into action: while some of us have no qualms about picking up a camera and setting up shoots, for example, others are far more comfortable dealing with business admin and social media. Going solo is a great aspiration, but having an awareness of where our individual limitations lie is just as important as exercising our strengths effectively. As James advised, ‘think about what you can do better than anyone else in the world’ and then research where (or for whom) you can add that value.

‘Focussing on strengths and weaknesses and setting a goal was a really useful exercise’ (James Cresswell)

Many people assume that pursuing a career in film and TV necessitates moving to London, but James and Joe reinforced the fact that Birmingham is also an excellent city in which to forge a creative career. As the broad film and media sectors continue to collide, being in a smaller pool where the pace is a touch slower can be beneficial to recent graduates. Nobody is pretending that it’s not still a competitive industry, but there are strong networks to tap into in Birmingham and dozens of stories waiting to be told through various art forms. Hopefully this session motivated our FTV students to go out and tell them!

‘I really enjoyed the interactive elements of the session, which made it stand out from other talks’ (Malcolm Remedios)

With myth busting and practical advice about tax and self-employment also being covered, the workshop was a fantastic opportunity for our MA cohort to think about what their next steps might be after September. As part-time student Jessica Brown commented, ‘It was cool to hear their stories and to be presented with the option of moving between different roles as we start our careers. ’ Both Joe and James demonstrated that a career doesn’t need be limited to one area or indeed one role as this chapter of education ends. As they rightly said, advice is useful, but ultimately it’s up to us to make jobs, and not just take jobs.

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Jemma Saunders, Placement Coordinator

This workshop was kindly supported by the Curriculum Enhancement Fund.

Arts & Science Festival 2017

This week we held our fifth annual showcase as part of the University’s Arts & Science Festival. For a third year running, the Department of Film & Creative Writing invited students across the University to enter our One Minute Movie competition on the festival theme of ‘Land and Water’, the results of which were announced at the end of the event.

Screening17We had a great turnout on what was a beautiful spring evening. As always, we screened a range of work produced by the most recent cohort of MA Film and Television students and it was lovely to have three of the filmmakers with us in the audience.

After enjoying films that included a documentary about fashion blogging, a drama inspired by the art of M.C. Escher and a cinematic travelogue, the audience were treated to the One Minute Movie entries in the second half of the evening. These had been independently judged by a panel of five academics and industry professionals, and with 11 submissions it was again a close-run competition for first place.

Congratulations to overall winner Robert Rushton-Taylor (MA Film and Television), who was placed first by the judging panel for ‘What Does Water Mean To You?

The runners up were:

Thank you to all who attended the event and submitted a One Minute Movie!

 

MA Film and Television 20th Anniversary

On Friday 16th December 2016, we celebrated 20 years of the MA in Film and Television with a reunion event on campus. Over fifty people came together to mark the occasion, including current students, staff, industry partners and alumni from around the world.

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Tina, Sarah, Katharine, Hanz, Ben and Bo   (Class of 2014)

After inviting guests to tuck into canapés, MA convenor Dr Richard Langley welcomed everyone to the event and was joined by Professor Scott Lucas, who was integral to the establishment of the course when it began in 1996. Several former students had sent in short video clips and we travelled from Mumbai to Philadelphia and from Moscow to Manchester as they talked about where life has taken them since graduation. In addition to videos from three continents, we welcomed alumni who had travelled from London, Jersey, Glasgow and even Bulgaria to celebrate the anniversary.

There was a great turnout from our current cohort, who got a taste of using a green screen ahead of next term’s workshops and was able to hear more about the different paths that FTV students take. We had one alumnus with us from the Class of 1999, who, it transpired, had just finished working on a project that one of last year’s students was a runner on – they hadn’t realised they were graduates of the same course until a chance conversation revealed they were both attending the reunion. It really is a small world.

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Current FTV students using the green screen

Both myself and Richard are also alumni of the programme, with Richard graduating when it was still an MPhil in the early noughties, while I was in the last cohort to study under the original course title of ‘History, Film and Television’. As former students, we take enormous pride in the roles we now have and in seeing how the MA has developed over the years. There truly is an ‘FTV Family’, as one recent graduate wrote to us, and it was a pleasure to see that friendships have remained strong, and that so many alumni continue to be successful in the film and television industries as well as an array of other professions.

A huge thank you to everyone who joined us and who sent in their photos and stories to celebrate this unique postgraduate degree. It was a fitting end to an excellent year; here’s to the next twenty!

 Jemma Saunders (FTV Placement Coordinator)

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Tour of Birmingham’s Media and Arts Centres

In welcoming the new cohort of FTV postgraduate students to the University of Birmingham, the course leaders and Professor Roger Shannon scheduled an afternoon tour across the ‘second city’ for a glimpse at its various media and art centres. Samuel James shares his experience of the day.

12806090_10153980200276649_4030531201158330701_nTaking place in Week 1, on Friday 30th September 2016, Professor Shannon met with all the students inside Birmingham New Street train station at 1pm. He provided us with introductory leaflets about the city’s media and arts before explaining where we’d be visiting on the scheduled tour: the famous Electric Cinema, BBC Birmingham, Everyman Cinema, the Ikon Gallery and local chains at Cineworld and Odeon.

The first stop was the Electric Cinema, the nearest to New Street station and the oldest running cinema in the United Kingdom. Upon our arrival at the Electric, Roger took a number of group photos outside before going inside and introducing us to Sam Bishop, the cinema’s duty manager.

Sam presented us with an insight into the history of the Electric Cinema, provided resourceful advice on working in the film and TV industry and discussed what the Electric offers customers. He even mentioned private screenings and suggested that FTV students organise one after completing audio-visual dissertations. For more information on the Electric Cinema, be sure to watch the documentary about it called The Last Projectionist.

walking-tour-1We then began our stroll through the city centre before eventually passing through the Mailbox and finding the current offices at BBC Birmingham. After another group photo, Roger guided us inside and we lovingly observed BBC sets and props of its famous TV shows, including costumes from Peaky Blinders. We also had some fun with the BBC Weather equipment.

Upon leaving, we arrived at the Everyman Cinema just round the corner. Similar to the Electric Cinema, their duty manager showed us around and presented some factual information about the company. He also briefly guided us into an auditorium and allowed us to sit on their newly allocated sofa seats.walking-tour-5

Taking a few steps outside of the city centre, we passed by the Ikon Gallery. There was no official tour as we passed through like customers, but it gave us a further insight into the city’s art outside of cinema and media.

At roughly 3pm, we moved onto mainstream cinema in the industry by visiting the Cineworld chain at Broad Street and Odeon at New Street. Supervisors from both industries gave us a thorough tour around the building, discussed the growing changes of cinema and, at Cineworld, showed us the projectors.

We finished the tour at approximately 4pm. Although some students went home afterwards, others stayed in Birmingham for some drinks at a nearby pub which Professor Shannon previously recommended. Therefore, the FTV students of 2016-2017 considered this as not only an insight to Birmingham’s media and arts centres, but an icebreaking afternoon to build friendships and potential film and TV partnerships.

Thank you to Roger for showing us the city!

Samuel James

A Foot in the Door

Olivia Scott finished her MA in early September 2016. Since then she’s spent 4 weeks as a location runner in Ibiza (yes, really!) and is about to commence her second paid TV role as a casting runner in London. Here’s how FTV helped her to get that foot in the door…

oliviaIt seems like only yesterday that I got my acceptance onto the MA in Film and Television: Research and Production at the University of Birmingham. Doing my undergrad (History) at UoB, it felt only natural for me to stay an extra year, on this fantastic course, as I loved the uni, and the opportunities the course could provide me, so much. In all honesty, my main reason for undertaking the MA was the placement aspect of the course, as I, like many other rookies looking to get a career in television or film, didn’t know where to start. I thought that the course would provide me with the necessary skills and training which would stand me in good stead to get a job in the television industry. And I was right.

I enjoyed every aspect of the MA, from practical training with Oz, to documentary filmmaking with Richard. However, my favourite taught module was Research, Production and Commissioning with Kate Hollingsworth (who works in television). As a self-confessed TV obsessive, I loved learning about every aspect of the television industry, and Kate was an inspirational teacher. This module, as well as the placements I undertook, reinforced that I definitely wanted to pursue a career in television.

However, it was definitely the placement aspect of the course which I feel I thrived in. I was a casting runner at 7Wonder in Birmingham for two months, working on a cookery show for Channel 4. I really felt like a part of the team and I learned loads about the TV industry and casting itself. This experience led me to get the job that I am currently working in, as a casting runner for a company in London, called Nutopia. To get the chance to actually work for a television company was amazing, and I learned some invaluable skills, all thanks to the MA.

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The MA also helped me get my first job in television: being a location runner on Ibiza Weekender (ITV2). To have the chance to go abroad for a month was amazing, let alone getting the chance to go to Ibiza for a month! I had to give my dissertation in 3 weeks early, and my placement essay 2 weeks early (a day before I flew out to Ibiza) but it was worth it, as working on Ibiza Weekender was an amazing experience, and I learned so much about working on location and the necessary tasks that are involved in being a location runner. It was relentless hard work, but again I feel that the experience I had on the MA really helped me to do my best at the job. It also helped that I had watched the show so knew the format!

I can’t thank Richard, Jemma and Oz enough. Doing the MA was the best decision and all aspects of it have allowed me to get my foot in the door of the television industry, an industry I hope to work in for a number of years!

Olivia Scott

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Baking a Perfect CV

Think of the Great British Bake Off and the care and attention each contestant puts into their signature bakes. Visualise the beautiful cakes they present to the judges and how these demonstrate their skillset and meet the weekly brief, from creating the perfect blend of flavours to showcasing a flair for presentation through icing, tempered chocolate or spun sugar. Now picture a CV.

To my mind, crafting a cake for Mary Berry’s discerning gaze and taste buds is similar to drafting a CV for a prospective employer.  Let’s start with you: just as the Bake Off judges want to know what they’re about to sample, an employer needs to know whose CV they’re going to read. This starts with an appropriate file name for your document (you wouldn’t provide a blank label, or just write ‘Cake’ at a village fair would you?) and also displaying your name clearly at the top.

2-chocolate-cake-on-plateNext up is the aesthetic appeal and content of your baked goods. A mirror glaze cake is expected to have a smooth and shiny surface, and a CV must clearly reflect you. As Donkey once said to Shrek, ‘Cakes have layers’ and so do CVs: clearly defined sections that are perfectly formatted to help build the pleasing whole. Whether you have a technical skills and training section at the top (perfectly iced flowers adorning the cake) or showcase your capabilities through examples in other sections (a talent for blending flavourful butter cream fillings), you construct a CV to be as enticing as possible for the target reader.

This leads me to what I think of as the ‘format vomit’: just as bakers have come under fire for lurid icing colour combinations and adventurous decoration, throwing everything Microsoft Word has to offer at your CV is not necessarily a good idea. Neatly headed and structured sections do not always need further embellishment with bold, italics, different fonts and underlining – it would be akin to topping a Jaffa Cake with cherries, peanuts, silver balls and caramel sauce simultaneously.

(I hear some of you cry, ‘what’s wrong with that?’ and my answer is ‘how do you know where to start?’. If faced with an over-formatted CV, the initial impression could be distracting and potentially put off an employer).

Mary and Paul also want to see their briefs met and that promises are delivered upon. Think of the mammoth bread cornucopia in last year’s series: there was almost too much to consider and a more selective approach may have worked in the baker’s favour. Providing an appropriate level of detail and relevant experience on your CV (the correct ingredients to suit the employer’s dietary requirements, if you will) shows that you understand the role you’re applying for.  On a similar note, there’s no point in adding additional detail purely because you think it’ll make you seem a better candidate, especially if it’s not true – after all, if a cupcake promises lavender flavour then doesn’t deliver when the customer takes a chance and tucks in, there’s inevitably disappointment.

No Bake Off analogy would be complete without reference to a soggy bottom, and thus we come to references. Rounding off your CV with details of people who are happy to be contacted about you provides a solid foundation to support all the work you’ve put in above.

So when you’re next revising your CV for an application, consider the efforts you’d put into a show-stopping cake to win the role. Construct your layers, showcase your skills, make sure it’s neatly finished, and allow plenty of time to get it right: after all, no employer wants something half-baked.

Jemma Saunders

This post was first published by Jemma on LinkedIn, 1st September 2016.
https://www.linkedin.com/pulse/baking-perfect-cv-jemma-saunders?trk=prof-post